Jerry Lu
Jerry Lu

Jerry Lu

I lead GTM at Natural, the agentic payments platform powering frictionless money movement between agents, businesses, and consumers.

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Current location (Sep 2026) San Francisco, CA

Contact

I'm easy to reach - you can always find me on any of the following platforms:

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DM @jerrylu On X
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Connect with me On LinkedIn
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Email me To get in touch

Work

Before Natural, I spent time as an early-stage investor backing consumer founders, and before that as an operator, using data to drive product and business decisions.

Jobs

Natural

Founding GTM

natural.com

Current

2026 - Present

Maveron

Investor

maveron.com

2021 - 2026

Advancit Capital

Investor

advancitcapital.com

2019 - 2021

YouTube

Data Scientist

youtube.com

2015 - 2017

Google

Data Scientist

google.com

2013 - 2015

Facebook

Business Operations

facebook.com

2012 - 2013

Investing

I've been fortunate to support founders in their startup journey, both at venture firms and as an angel.

Below are some of those investments - if you are interested in working at any of these, please email me.

Onebrief

Agile military planning

Series D
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Pacagen

Biotech-backed consumer brands

Series B
Brewbird

Reinventing single-serve coffee

Series A
Basic Space

Curated creator marketplace

Series A
Orion Sleep

Personalized cooling sleep system

Series A
Cococart

E-commerce for local businesses

Seed

Writing

I'm passionate about consumer trends - here's some of my writing from over the years.ends, some of my writing from the past.

Personal

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Modern House of Brands
Dec 5, 2025
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BE@RBRICK
Feb 25, 2021
COLORSxSTUDIOS
Dec 3, 2020
Madhappy vs Supreme
Jun 19, 2020
Bon Appetit
May 22, 2020
Digital Avatars
Jul 20, 2018

Project Lantern

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HEYTEA's Cultural Revolution
January 14, 2021
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Double 011: Black Friday's Billion Dollar Rival
December 17, 2020
Brook Cao of Atlas Capital
December 10, 2020